Description
Goal
Make Amira’s marketing truly controllable: see clearly what drives calls, directions, bookings, and repeat visits.
What we do (step by step)
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UTM conventions: unified naming rules for site, menu, posts, coupons.
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Link map: site ↔ GBP ↔ delivery apps ↔ booking (all tagged).
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Tracking: events for “Call/Directions/Order” clicks, buttons, QR scans.
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Dashboard: Looker/GA4 with key metrics (Calls, Directions, Bookings, Post/Photo CTR, review dynamics, brand vs. non-brand).
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Reporting: monthly report template with insights—what to scale, what to refine, which promos perform best.
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Governance: roles and processes so data stays clean and comparable.
What you get
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A single pane of glass for performance: what to double down on, what to fix.
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A grounded view of ROI from maps, posts, menu, and promos.
Files/formats
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.xlsx— UTM template and link registry. -
Looker/GA4— dashboard template (shared via link). -
.pptx/.pdf— report template with recommendations. -
.docx— tagging and roles playbook.
Success metrics
Share of traffic from maps, Calls/Directions/Bookings, Post CTR, ROMI by campaign.
What we need from you
Access to site/analytics, list of active channels/promos.
Options/add-ons
End-to-end attribution with CRM/reservations (if the platform supports export).
Mini-FAQ
— Can we measure offline visits? We’ll use proxy metrics (QR scans, Directions, coupons).
— What if we don’t have GA4 yet? We’ll set up a quick basic schema and migrate to the full stack later.
Reviews
There are no reviews yet.