Description
Goal
Build and optimize Amira’s Google Business Profile so it consistently drives calls, directions, and bookings.
What we do (step by step)
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Audit: nearby competitors, categories, brand “noise.”
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Profile basics: compliant name, primary/secondary categories, attributes (cuisine, services), hours/special hours.
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Links: menu/delivery/booking with UTM tags (convention + generator).
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Content: a 750-character business description (additional languages as needed), cover and avatar, first 6 photo sets (hero dishes/interior/team), 10 Q&As.
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Posts: 6 “starter” Google Posts (Offers/What’s New/Events) + a publication calendar.
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Verification: instructions for video/postcard methods, checklist in case of rejection.
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Risk mitigation: moderation rules and a content-complaint policy.
What you get
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A clean, compliant, conversion-ready profile aligned with Google policies.
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A starter content pack and posts for your first month.
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A clear UTM structure that’s easy to maintain.
Files/formats
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.docx— profile description (additional languages), Q&As, guest FAQ answers. -
.png/.jpg— cover, avatar, starter photos + mockups. -
.csv— UTM convention and link generator. -
.xlsx— field/status checklist. -
.pdf— verification and moderation guide.
Success metrics
Impressions/clicks on the business card, Calls, Directions, Website Clicks, Post CTR, brand vs. non-brand query share.
What we need from you
Logo/palette, hours, live links to menu/delivery/booking, phone number, photo rights.
Options/add-ons
Additional languages, extended post pack.
Mini-FAQ
— Can we skip verification? No, but we provide a clear step-by-step path to pass it.
— Do we need a website? Recommended: it improves links/Schema effectiveness, but not strictly required for launch.
Reviews
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